Fast and affordable. Those are the two words Peru wants sourcing managers to add to the list of benefits for producing in the region. While many already recognize the country for high-quality inputs and finished garments, that reputation has also led to the perception that the factories there are the exclusive domain of high-end brands.

Not so, say Peruvian manufacturers. The country is now promoting what retailers like Costco, TJ Maxx and JC Penney have already learned, Peru is flexible, capable and competitively priced. These attributes will be the top talking points at this month’s Première Vision trade show in New York, where more than 20 Peruvian factories will be exhibiting.

There, the firms will have the opportunity to address how they are uniquely positioned to offer the fast, affordable production that’s so sought after by U.S. brands today.

The first message: No brand should feel priced out of Peru. While the factories there produce for high-end clients like Barney’s, some also produce for fast fashion retailers like Forever 21.

Though the prices may not compare to rock bottom sourcing destinations, they say, they are competitive. And the free trade agreement between the U.S. and Peru helps to keep prices in line.

Ramón Véliz, vice president of the Apparel Committee at Lima Chamber of Commerce, said the old adage is true, you get what you pay for. “Our prices are not the same as the ones you can find in countries like Vietnam, Bangladesh or Cambodia, but our quality in fabrics and CMT are not the same either,” he said.