Seasons and Terroir
The Booming Peruvian Agricultural Sector
Peru is known as a world powerhouse when it comes to agricultural and food exports throughout the world. Today, Peruvian agricultural exports exceed $5 billion annually and are expected to grow at a 10% rate every year. 20 years ago, this was a very different story with only $304 million in annual agricultural exports, meaning those numbers in this sector have multiplied by 16 during that time frame.
Two main reasons lead this success: Inverted seasons which allow a special price window on produce compared to the Northern hemisphere and the Peruvian terroir. The quality, flavor, color, size and texture of the food grown in Peru is as close to perfect as it can be, which is why many countries turn to Peru for seasonal products. Professional Peruvian companies are working hard and responsibly to serve the best food importers in the world, which is why the US is still the most important buyer of Peruvian food, representing 36% of that total agro exports.
Fresh fruit and vegetables in winter? Peru to the rescue…
The inverted seasons allows Peruvian fruit to be readily available in the US and other northern countries even during the worst winter conditions, such as snow and freezing temperatures. Peru’s geographical location allows its exporters to supply important world markets when most of the other southern producers have yet to start their harvest and prices are high. That is the general case and applies to grapes, blueberries, mangos and other.
However, there are other unique conditions that make Peru very special. Most important, along the coastline, a natural greenhouse effect takes place thanks to its proximity to the mountains and the cold Pacific Ocean which result in great growing conditions for most of the high value produce from Peru. The best case is the asparagus, which Peru produces all year long. Next, thanks to various high altitudes and strong sun radiation, the Andes mountains allow for different crops to thrive as well. Quinoa grows here and is a perfect example of the kind of products that Super Foods Peru offers. The third big region, the Amazon jungle, which is hot and humid, allows for tropical produce to grow at a fast pace all year long. Everyday new products from this region are being introduced to international markets, but Camu Camu and Sacha Inchi are some of the new Super Foods Peru that are being promoted. While these are the three main regions, there are also big valleys -Selva Alta- that form between the Andes and the Amazons, which grow two very important products: Coffee and Cacao which are recognized in special aromatic or organic varieties. The Peruvian terroir is easily and dramatically recognizable.
As one can tell, Peru’s exports have made possible the promotion of a well-balanced, healthy diet in the US. With only 10% of Americans getting the recommended daily amount of vegetables and 15-percent getting the recommended daily amount of fruit, having competitively available fresh produce at your fingertips may be a good reason to grab more throughout the year.
Don’t believe us? Check the facts!
After a huge increase in table grape a few years ago, more and more people are starting to recognize Peruvian products as a synonym to quality, resulting in the dramatic rise in exports every year. The best example of this are avocado exports which rose 46% to an outstanding $581 million in 2017 compared to $396 million from 2016, according to PromPeru. This is not the only fresh product that has been on the rise. Blueberries are rapidly making their way up in the game. Only from 2016 to 2017, they rose from $241 million to $362 million, a whopping 50%. The last fruit to make a noticeable splash in the market is the mandarin. This fruit went from $119.6 million in 2016 to $151 million in 2017, a 26.5% increase.
Peru is also the first provider to the US of artichoke, asparagus, quinua and a big supplier of organic coffee and cacao with special aromas.